STACK #187 May 2020

LIFE TECH FEATURE

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The Serif: Thanks to a magnetic backing masking all rear ports, the Serif can be displayed in a full 360 degrees.

built-in HDR, the 4K Smart TV produces accurate and vibrant colour representation. An efficient

photos, it can also incorporate and match a room’s décor. In-built Near Field

The Serif: Ambeint mode can also incorporate and match a room’s décor.

operating system offers a full suite of streaming channels, YouTube and online access. The Frame is also supported by Samsung’s own virtual assistant, Bixby, as well as third-party voice assistants, Google Assistant and Alexa. The unobtrusive all-in-one clear cable that carries power and data means you won’t need to get a sparky around to wire it in. If you have an eye for design, a love of art, or like the concept of having both artwork and a 4K television in the same space, you’ve probably found the perfect product. The Frame comes in five sizes: 32”, 43”, a JB Hi-Fi exclusive 50” model, a 55” and 65”. THE SERIF Ronan and Erwan Bourouellec are celebrated Parisian designers who contributed their collective creative prowess to designing Samsung’s Serif, a name derived from the profile view of the television that resembles an ‘I’ in the serif font. The elegant Serif will fit into any living space – conventional or non-conventional – either perched on four legs, transforming it into a furniture centrepiece, or sans legs on the kitchen bench or traditional TV unit. Thanks to a magnetic

Communication means you can connect your smart device to play music through perfectly adequate speakers. One for the art-centric? Possibly, but

for any home that doesn’t need or require the television to be a focal point in the room, Serif bridges design and practicality with aplomb. The Serif comes in two sizes: 43” and 55”.

backing discre t etly masking all the ugly ports located on the rear of televisions, the Serif can be displayed in a full 360 degrees. As a television it

incorporates Samsung’s compelling QLED 4K technology with HDR, delivering bold and bright colours. A solid range of Smart TV apps cover all the usual suspects and are supported by Bixby voice control, Google Assistant and Alexa, and can be seamlessly linked to an existing smart home ecosystem. A real neat feature when the TV isn’t required is the Ambient Mode. Not only can it display art or

BOX BUILDERS Buying a newTV always comes with a post-delivery conundrum: how to get rid of the mountain of packaging surrounding it. Those clever bods at Samsung have come up with a cunning plan for the Serif and Frame boxes. All you need to do is scan a QR code on the side of the box and you’ll be presented with a myriad of clever self-build options with the cardboard. Shelves, a magazine rack, and even a cat’s house are all options. What a great and practical incentive!

If you have an eye for design, a love of art, or like the concept of having both artwork and a 4K television in the same space, you’ve probably found the perfect product

Box Builder: Scan a QR code on the side of the packaging and you’ll be presented with a myriad of clever self-build options with the cardboard.

52 MAY 2020

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