STACK_Migration_TP

STACK CURRENT MONTHLY CONTENT CREATION FLOW

BASIC OVERVIEW:

1. Identify JB HI-FI product priorities for upcoming month (JB Hi-Fi content marketing manager, category managers / STACK editor, category editors)

2. Generate relevant editorial for STACK print/online (STACK editor, category editors, writers, production)

3. STACK print content published following approval by JB Hi-Fi (JB Hi-Fi content marketing manager, category managers, marketing and management / STACK editor, category editors, writers, production)

4. STACK print content adapted to STACK online ( STACK category editors, production, social media)

1

stack.com.au ongoing: STACK category editors create timely content for stack.com.au. As well eDM curation from STACK print adapted to online, also incorporating timely online posts. ( STACK category editors, online editor, social media manager / JB Hi-Fi content marketing manager, category managers, online team) FYI stack.com.au is served via Google Cloud. Wordpress is the content management system

4

2

3

• Experienced editors across categories of Tech, Movies/TV, Music and Games. • Creative, unique content targeted to savvy JB Hi-Fi demographic. • Responsive and fast turnaround. • Understand JB Hi-Fi release and product mix. • Successful working relationship with JB Hi-Fi and relevant stakeholders. • Content ready from pre-release hype to on-shelf.

Keyword: no time to die Search Volume: 108,000 per month SEO Clicks: 810 SEO Rank: 24 Landing page: https://www.jbhifi.com.au/products/no-time- to-die-2021-dvd

Curation to encourage further purchase/session duration

Unique content drives SEO

Curation to encourage further purchase/session duration

JB HI-FI / IMDP SERP featured snippet text simillar impacts SEO rank

Proactive content marketing: •Timely release driven • Analytics based

Keyword: google Search Volume: 1,030,000 per month SEO Clicks: 7,700 SEO Rank: 24 Landing page: https://www.jbhifi.com.au/pages/google- chromebook -> https://www.jbhifi.com.au/collections/computers- tablets/chromebooks

Keyword: appliances online Search Volume: 66,000 per month SEO Clicks: 360 SEO Rank: 34 Landing page: https://www.jbhifi.com.au/collections/home-appliances

Top of the funnel discovery: •How-To Guides •Free Resources •Blog Posts

Keyword: projector Search Volume: 12,600 per month SEO Clicks: 2,100 SEO Rank: 1 Landing page: https://www.jbhifi.com.au/collections/ computers-tablets/projectors

Keyword: massage gun Search Volume: 12,800 per month SEO Clicks: 2,100 SEO Rank: 1

Landing page: https://www.jbhifi.com.au/collections/ health-fitness-wearables/massage-guns-handhelds

Spider-Man No Way Home Conten creation and curation. From pre-production hype to home entertainment release.