STACK #153 Jul 2017

GAMES FEATURE

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UBISOFT

Far Cry 5

The King of the Conference

Words Paul Jones

I ’ve said it before and I’ll say it again, the OrpheumTheatre in downtown LA is my favourite destination for an E3 event, period. Built in 1926, a real sense of awe and history spills from the grandiose internal architecture and design; in its heyday, regular performers included the Marx Brothers, Ella Fitzgerald and Duke Ellington. It’s also the spiritual home of Ubisoft’s E3 press conferences and where we’ve enjoyed some

It was a varied presentation, and a triumphant one – the

of the French publisher’s biggest announcements in various states of jet lag over the years. In 2017, the company decided to drop regular presenter Aisha Tyler, opting instead for the media briefing to be guided by co-founder and Ubisoft CEOYves Guillemot. From memory, he only took to the stage twice. It’s what every gamer tuning in wanted to see – nothing but game after game; some were expected and some were completely out of the blue.

strongest press conference at E3 2017, in my opinion. While Ubisoft generally have a media room situated within its extensive booth, where appointment times are made weeks in advance of E3, the majority of the games behind-closed-doors were also available on the booth floor for everyone – possessing a great

degree of patience – to play. The emphasis in the media room was essentially funneled towards two of Ubisoft’s biggest upcoming games: Far Cry 5, leaked and then officially confirmed in the weeks leading up to E3, and the next

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JULY 2017

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